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J Am Coll Radiol. 2017 Nov 1. pii: S1546-1440(17)31125-0. doi: 10.1016/j.jacr.2017.09.010. [Epub ahead of print]

Use of Social Media in Radiology Education.

Author information

1
Department of Radiology, Cincinnati Children's Hospital Medical Center.
2
Department of Radiology, Cincinnati Children's Hospital Medical Center. Electronic address: alexander.towbin@cchmc.org.

Abstract

Social media has become the dominant method of mass digital communication over the past decade. Public figures and corporations have learned how to use this new approach to deliver their messages directly to their followers. Recently, medical educators have begun to use social media as a means to deliver educational content directly to learners. The purpose of this article is to describe the benefits of using social media for medical education. Because each social media platform has different platform-specific constraints, several different popular social media networks are discussed. For each network, the authors discuss the basics of the platform and its benefits and disadvantages for users and provide examples of how they have used each platform to target a unique audience.

KEYWORDS:

Instagram; Social media; education; marketing; radiology

PMID:
29102536
DOI:
10.1016/j.jacr.2017.09.010
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