Format

Send to

Choose Destination
Nutrients. 2017 Aug 18;9(8). pii: E901. doi: 10.3390/nu9080901.

Applying a Consumer Behavior Lens to Salt Reduction Initiatives.

Author information

1
School of Public Health, Physiotherapy and Sports Science, University College Dublin, Dublin 4, Ireland. aine.regan@teagasc.ie.
2
School of Epidemiology and Public Health, Faculty of Medicine, 600 Peter Morand Crescent, University of Ottawa, Ottawa, ON K1G 5Z3, Canada. Monique.PotvinKent@uottawa.ca.
3
Food, Consumer Behaviour and Health Research Centre, University of Surrey, Guildford GU2 7XH, UK. m.raats@surrey.ac.uk.
4
Avila Research, Cabinteely, Dublin 18, Ireland. aine.mcconnon@gmail.com.
5
School of Public Health, Physiotherapy and Sports Science, University College Dublin, Dublin 4, Ireland. patrick.wall@ucd.ie.
6
School of Epidemiology and Public Health, Faculty of Medicine, 600 Peter Morand Crescent, University of Ottawa, Ottawa, ON K1G 5Z3, Canada. ldubois@uottawa.ca.

Abstract

Reformulation of food products to reduce salt content has been a central strategy for achieving population level salt reduction. In this paper, we reflect on current reformulation strategies and consider how consumer behavior determines the ultimate success of these strategies. We consider the merits of adopting a 'health by stealth', silent approach to reformulation compared to implementing a communications strategy which draws on labeling initiatives in tandem with reformulation efforts. We end this paper by calling for a multi-actor approach which utilizes co-design, participatory tools to facilitate the involvement of all stakeholders, including, and especially, consumers, in making decisions around how best to achieve population-level salt reduction.

KEYWORDS:

consumer behavior; multi-actor; reformulation; salt reduction

PMID:
28820449
PMCID:
PMC5579694
DOI:
10.3390/nu9080901
[Indexed for MEDLINE]
Free PMC Article

Supplemental Content

Full text links

Icon for Multidisciplinary Digital Publishing Institute (MDPI) Icon for PubMed Central
Loading ...
Support Center