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Emerg Infect Dis. 2017 Aug;23(8):1425-1426. doi: 10.3201/eid2308.170364.

Effects of Influenza Strain Label on Worry and Behavioral Intentions.

Abstract

Persons who read information about a hypothetical influenza strain with scientific (H11N3 influenza) or exotic-sounding (Yarraman flu) name reported higher worry and vaccination intentions than did those who read about strains named after an animal reservoir (horse flu). These findings suggest that terms used for influenza in public communications can influence reactions.

KEYWORDS:

Influenza; animal reservoir; behavior; hemagglutinin; intentions; neuraminidase; strain; surface proteins; worry

PMID:
28726629
PMCID:
PMC5547802
DOI:
10.3201/eid2308.170364
[Indexed for MEDLINE]
Free PMC Article

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