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PLoS One. 2017 May 3;12(5):e0176030. doi: 10.1371/journal.pone.0176030. eCollection 2017.

Looking at reality versus watching screens: Media professionalization effects on the spontaneous eyeblink rate.

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Neuro-Com Research Group, Universitat Autònoma de Barcelona, Edifici I, Facultat Ciències de la Comunicació, Campus Bellaterra, Cerdanyola del Vallès, Barcelona, Spain.
Division of Neurosciences, Pablo de Olavide University, Seville, Spain.


This article explores whether there are differences in visual perception of narrative between theatrical performances and screens, and whether media professionalization affects visual perception. We created a live theatrical stimulus and three audio-visual stimuli (each one with a different video editing style) having the same narrative, and displayed them randomly to participants (20 media professionals and 20 non-media professionals). For media professionals, watching movies on screens evoked a significantly lower spontaneous blink rate (SBR) than looking at theatrical performances. Media professionals presented a substantially lower SBR than non-media professionals when watching screens, and more surprisingly, also when seeing reality. According to our results, media professionals pay higher attention to both screens and the real world than do non-media professionals.

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