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J Appl Behav Anal. 1988 Summer;21(2):179-85.

Prompting one low-fat, high-fiber selection in a fast-food restaurant.

Author information

1
Psychology Department, Virginia Polytechnic Institute and State University, Blacksburg 24061.

Abstract

Evidence increasingly links a high-fat, low-fiber diet to coronary heart disease and certain site cancers, indicating a need for large-scale dietary change. Studies showing the effectiveness of particular procedures in specific settings are important at this point. The present study, using an A-B-A-B design and sales data from computerized cash registers, replicated and extended previous work by showing that inexpensive prompts (i.e., signs and fliers) in a national fast-food restaurant could increase the sales of salads, a low-fat, high-fiber menu selection. Suggestions also are made pertinent to more widespread use of the procedures.

PMID:
2843493
PMCID:
PMC1286109
DOI:
10.1901/jaba.1988.21-179
[Indexed for MEDLINE]
Free PMC Article

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