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Sci Rep. 2017 Feb 21;7:43267. doi: 10.1038/srep43267.

Eyeblink rate watching classical Hollywood and post-classical MTV editing styles, in media and non-media professionals.

Author information

1
Neuro-Com Research Group, Universitat Autònoma de Barcelona, Barcelona, Spain.
2
Division of Neurosciences, Pablo de Olavide University, Seville, Spain.

Abstract

While movie edition creates a discontinuity in audio-visual works for narrative and economy-of-storytelling reasons, eyeblink creates a discontinuity in visual perception for protective and cognitive reasons. We were interested in analyzing eyeblink rate linked to cinematographic edition styles. We created three video stimuli with different editing styles and analyzed spontaneous blink rate in participants (N = 40). We were also interested in looking for different perceptive patterns in blink rate related to media professionalization. For that, of our participants, half (n = 20) were media professionals, and the other half were not. According to our results, MTV editing style inhibits eyeblinks more than Hollywood style and one-shot style. More interestingly, we obtained differences in visual perception related to media professionalization: we found that media professionals inhibit eyeblink rate substantially compared with non-media professionals, in any style of audio-visual edition.

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