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N Z Med J. 2017 Feb 17;130(1450):94-101.

Proposed new industry code on unhealthy food marketing to children and young people: will it make a difference?

Author information

1
Epidemiology & Biostatistics, University of Auckland, Auckland.
2
Morrin Road, Auckland.
3
School of Population Health, University of Auckland.
4
School of Medicine, University of Otago, Christchurch.
5
Wayne Francis Cancer Epidemiology Research Group, University of Canterbury.
6
School of Public Health, Massey University, Wellington.
7
Centre for Public Health Research, Massey University, Wellington.
8
School of Medicine, University of Otago, Dunedin.
9
School of Food and Nutrition, Massey University, Albany.
10
Department of Oral Sciences, University of Otago, Dunedin.
11
Department of Paediatrics, University of Auckland.
12
National Institute for Health Innovation, University of Auckland.
13
School of Medical Sciences, University of Auckland.
14
Liggins Institute, The University of Auckland.
15
Waikato Clinical Campus, University of Auckland.
16
Department of Pathology, University of Otago, Christchurch.
17
Department of General Practice, University of Otago, Christchurch.
18
School of Medicine, University of Auckland.
19
Department of Public Health, University of Otago, Wellington.
20
Department of Psychological Medicine, University of Otago, Christchurch.
21
School of Sport and Recreation, Auckland University of Technology.
22
Department of Preventive and Social Medicine, University of Otago, Dunedin.
23
Department of Medicine, University of Auckland, Waikato.
24
Department of Population Health, University of Otago, Christchurch.
25
Massey Institute of Food Science and Technology, Massey University, Palmerston North.
26
Department of Marketing, University of Otago, Dunedin.
27
Edgar Diabetes and Obesity Research Centre, University of Otago, Wellington.
28
Edgar Diabetes and Obesity Research Centre, University of Otago, Dunedin.
29
Department of Surgical Sciences, University of Otago, Dunedin.
30
Department of Oral Diagnostic and Surgical Sciences, University of Otago, Dunedin.
31
Department of General Practice, University of Otago, Dunedin.
32
Department of Medicine, University of Otago, Christchurch.
33
School of Food and Nutrition, Massey University, Palmerston North.
34
Department of Human Nutrition, University of Otago, Dunedin.
35
Sir John Walsh Research Institute, University of Otago, Dunedin.
36
Department of Oral Rehabilitation, University of Otago, Dunedin.
37
Department of Māori Health, University of Auckland.
38
Department of Oral Rehabilitation University of Otago, Dunedin.
39
Division of Health Sciences, University of Otago, Dunedin.
40
COMPASS Research Centre, University of Auckland.
41
Otago Business School, University of Otago, Dunedin.
42
SHORE and Whariki Research Centre, Massey University, Auckland.
43
Department of Primary Health Care and General Practice, University of Otago, Wellington.

Abstract

Reducing the exposure of children and young people to the marketing of unhealthy foods is a core strategy for reducing the high overweight and obesity prevalence in this population. The Advertising Standards Authority (ASA) has recently reviewed its self-regulatory codes and proposed a revised single code on advertising to children. This article evaluates the proposed code against eight criteria for an effective code, which were included in a submission to the ASA review process from over 70 New Zealand health professors. The evaluation found that the proposed code largely represents no change or uncertain change from the existing codes, and cannot be expected to provide substantial protection for children and young people from the marketing of unhealthy foods. Government regulations will be needed to achieve this important outcome.

PMID:
28207729
[Indexed for MEDLINE]

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