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Mod Pathol. 2017 Feb;30(2):160-168. doi: 10.1038/modpathol.2016.223. Epub 2017 Jan 13.

#InSituPathologists: how the #USCAP2015 meeting went viral on Twitter and founded the social media movement for the United States and Canadian Academy of Pathology.

Author information

1
Department of Pathology and Genomic Medicine, Houston Methodist Hospital, Houston, TX, USA.
2
Department of Pathology, The University of Texas Medical Branch, Galveston, TX, USA.
3
Department of Pathology, Yildirim Beyazit University Faculty of Medicine, Ankara, Turkey.
4
Department of Pathology, Icahn School of Medicine, Mount Sinai Health System, New York, NY, USA.
5
Department of Pathology, Memorial Sloan Kettering Cancer Center, New York, NY, USA.
6
Department of Pathology, Indiana University School of Medicine, Indianapolis, IN, USA.
7
Department of Pathology, University of Arkansas for Medical Sciences, Little Rock, AR, USA.
8
Department of Pathology, Montefiore Medical Center, Bronx, NY, USA.
9
Kimberly Jewett Consulting, Inc., Plainfield, IL, USA.
10
Department of Pathology, Duke University, Durham, NC, USA.
11
Publisher, tissuepathology.com, Charlotte, NC, USA.
12
Department of Pathology, Johns Hopkins University, Baltimore, MD, USA.
13
Adirondack Pathology, Glens Falls, NY, USA.
14
Cunningham Pathology (An Aurora Dx Partner), Birmingham, AL, USA.
15
Department of Pathology, University of Wisconsin Hospital & Clinics, Madison, WI, USA.
16
Hospital Pathology Associates, Minneapolis, MN, USA.
17
Treasure Coast Pathology, Stuart, FL, USA.
18
Departments of Pathology and Dermatology, Mount Sinai Hospital, New York, NY, USA.
19
OakBend Medical Center & PATHO-L, Richmond, TX, USA.
20
IHA Pathology and Laboratory Medicine and St Joseph Mercy Hospital, Ann Arbor, MI, USA.
21
Department of Pathology, Henry Ford Health System, Detroit, MI, USA.
22
Department of Pathology and Laboratory Medicine, University of Pennsylvania Health System, Philadelphia, PA, USA.

Abstract

Professional medical conferences over the past five years have seen an enormous increase in the use of Twitter in real-time, also known as "live-tweeting". At the United States and Canadian Academy of Pathology (USCAP) 2015 annual meeting, 24 attendees (the authors) volunteered to participate in a live-tweet group, the #InSituPathologists. This group, along with other attendees, kept the world updated via Twitter about the happenings at the annual meeting. There were 6,524 #USCAP2015 tweets made by 662 individual Twitter users; these generated 5,869,323 unique impressions (potential tweet-views) over a 13-day time span encompassing the dates of the annual meeting. Herein we document the successful implementation of the first official USCAP annual meeting live-tweet group, including the pros/cons of live-tweeting and other experiences of the original #InSituPathologists group members. No prior peer-reviewed publications to our knowledge have described in depth the use of an organized group to "live-tweet" a pathology meeting. We believe our group to be the first of its kind in the field of pathology.

PMID:
28084341
DOI:
10.1038/modpathol.2016.223
[Indexed for MEDLINE]
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