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J Nutr Educ Behav. 2017 Feb;49(2):166-174.e1. doi: 10.1016/j.jneb.2016.10.017. Epub 2016 Dec 9.

Bringing Produce to the People: Implementing a Social Marketing Food Access Intervention in Rural Food Deserts.

Author information

1
Department of Public Health, School of Social Sciences, Humanities, and Arts, University of California, Merced, CA. Electronic address: sramirez37@ucmerced.edu.
2
Department of Public Health, School of Social Sciences, Humanities, and Arts, University of California, Merced, CA; Division of Agriculture and Natural Resources, University of California, Merced, CA.
3
Department of Sociology, University of California, Merced, CA.
4
Department of Public Health, School of Social Sciences, Humanities, and Arts, University of California, Merced, CA.

Abstract

This study describes and evaluates the process of implementing a social marketing food access intervention for food desert communities in rural California. A case study approach used mixed-methods data from nationwide market comparisons, environmental assessment, and community informants. Lessons learned demonstrate room for improvement in implementing such strategies and underscore the importance of involving community in decision making; the strategic importance of operational decisions relating to intervention design, site and product selection, and distribution models; and the need to reconsider the problem of access in rural areas.

KEYWORDS:

community development; food access; rural health; social marketing

PMID:
27956000
PMCID:
PMC5392042
DOI:
10.1016/j.jneb.2016.10.017
[Indexed for MEDLINE]
Free PMC Article

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