Send to

Choose Destination
Am J Health Behav. 2017 Jan;41(1):92-103.

Alcohol Use, Hooking-Up, Condom Use: Is There a Sexual Double Standard?

Author information

Associate Professor, Department of Exercise Science and Health Promotion, Florida Atlantic University, Boca Raton, FL.
CEO Center for Evidence-Based Programming, Hot Springs National Park, AR.
Graduate Student, School of Public Health, University of North Texas Health Science Center, Ft. Worth, TX;, Email:



The purposes of the study were to: (1) identify judgments college students make of peers based on descriptions of drinking, hooking-up, and condom use behaviors; and (2) determine whether participants' judgments differed based on the sex of the person described.


Participants (N = 574 college students) completed an online questionnaire that included one of 8 different vignettes (4 vignette types, female or male model). Participants evaluated statements, comprising 3 scales (likability, positive character, negative behavior) relative to the model depicted in the vignette.


For female participants, significant effects for vignette type for all 3 scales and significant effects for model sex (negative behavior) were revealed. Male participants only showed significant effects for vignette type for positive character traits.


Results should be of value to college level health educators and considered by those involved in drinking behavior and sexual health programming on college campuses.

[Indexed for MEDLINE]

Supplemental Content

Full text links

Icon for Ingenta plc
Loading ...
Support Center