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J Adolesc Health. 2016 Dec;59(6):627-634. doi: 10.1016/j.jadohealth.2016.08.007. Epub 2016 Oct 6.

Association Between Electronic Cigarette Marketing Near Schools and E-cigarette Use Among Youth.

Author information

1
Center for Tobacco Studies, Department of Health Education and Behavioral Science, Rutgers School of Public Health, New Brunswick, New Jersey. Electronic address: d.giovenco@rutgers.edu.
2
Center for Tobacco Studies, Department of Health Education and Behavioral Science, Rutgers School of Public Health, New Brunswick, New Jersey.
3
Department of Population Health, New York University School of Medicine, New York, New York.
4
Rutgers Cancer Institute of New Jersey, New Brunswick, New Jersey.

Abstract

PURPOSE:

Electronic cigarettes (e-cigarettes) are now the most popular tobacco product among youth. Little is known about the relationship between exposure to e-cigarette marketing at the point-of-sale and youth e-cigarette use.

METHODS:

Research staff collected data on e-cigarette availability and promotion in tobacco retailers within a half-mile of 41 schools participating in the 2014 New Jersey Youth Tobacco Survey. These data were linked with participant responses from the New Jersey Youth Tobacco Survey (n = 3,909) and log-Poisson regression models estimated adjusted prevalence ratios for ever and past-month e-cigarette use.

RESULTS:

Nearly a quarter of high school students in New Jersey have tried e-cigarettes (24.1%) and 12.1% were past-month users. Prevalence was highest among males, non-Hispanic whites, and students who have used other tobacco products. After controlling for covariates and the clustered nature of the data, e-cigarette retailer density around schools was positively associated with ever and past-month use of e-cigarettes (p < .05). E-cigarette advertising volume significantly increased the probability of being a past-month e-cigarette user (adjusted prevalence ratio: 1.03, p = .031).

CONCLUSIONS:

This study suggests that the point-of-sale environment around schools may contribute to e-cigarette use among youth. Policy efforts to restrict tobacco promotion at the point-of-sale may play a role in reducing the use of e-cigarettes.

KEYWORDS:

E-cigarettes; Point-of-sale; Tobacco; Vaping; Youth

[Indexed for MEDLINE]

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