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J Health Psychol. 2017 Dec;22(14):1862-1868. doi: 10.1177/1359105316639435. Epub 2016 Mar 31.

An exploration of appearance and health messages present in pregnancy magazines.

Author information

1
University of South Florida, USA.

Abstract

This study explored appearance-related images and messages present in pregnancy magazines (e.g. Fit Pregnancy, Pregnancy & Newborn, and Pregnancy Magazine). A substantial portion of advertisements and articles promoted appearance-related products or products for postpartum weight loss. Health messages and messages related to diet and exercise were also present. Images also sexualized pregnant women's bodies. Appearance-related messages aimed toward pregnant women may be problematic and may contribute to body dissatisfaction in these women.

KEYWORDS:

appearance; body image; health psychology; media; pregnancy

PMID:
27611629
DOI:
10.1177/1359105316639435
[Indexed for MEDLINE]

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