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Int J Psychol. 2017 Feb;52(1):77-80. doi: 10.1002/ijop.12384. Epub 2016 Aug 22.

The colour red affects time perception differently in different contexts.

Author information

1
School of Psychology, Southwest University, Chongqing, China.

Abstract

Previous studies have found that psychological and behavioural functions of the colour red vary according to context. In this research, we used the verbal estimation paradigm to determine if the colour red affects individuals' perception of interval duration. In our results, perceived duration was shorter in a red condition than in a blue one; additionally, only in the red condition, perceived duration was shorter in an online dating context than in an online interviewing context. The contribution and limitations of this study and future research directions are discussed.

KEYWORDS:

Context; Red; Time estimation; Time perception

PMID:
27545284
DOI:
10.1002/ijop.12384
[Indexed for MEDLINE]

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