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Eur J Public Health. 2016 Oct;26(5):838-841. Epub 2016 Jul 28.

Design and marketing features influencing choice of e-cigarettes and tobacco in the EU.

Author information

1
Department of Primary Care and Public Health, School of Public Health, Imperial College London, London, UK a.laverty@imperial.ac.uk.
2
Clinic of Social and Family Medicine, School of Medicine, University of Crete, Heraklion, Greece.
3
Department of Primary Care and Public Health, School of Public Health, Imperial College London, London, UK.

Abstract

Data were analysed from the 2014 Special Eurobarometer for Tobacco survey. We estimated self-rated importance of various factors in the choice of both tobacco and electronic cigarettes (e-cigarettes) among tobacco smokers who had ever used an e-cigarette. Among ever users of tobacco and e-cigarettes (N = 2430), taste (39.4%), price (39.2%) and amount of nicotine (27.3%) were the most commonly cited reasons for choosing their brand of e-cigarettes. Those aged 15-24 were more likely to cite external packaging [adjusted prevalence ratio (aPR = 2.06, 95% CI 1.00-4.23)] and design features (aPR = 1.99, 1.20-3.29) as important. As further legislation is debated and enacted enhanced regulation of price, design and marketing features of e-cigarettes may help to reduce the appeal of e-cigarettes.

PMID:
27471217
PMCID:
PMC5054276
DOI:
10.1093/eurpub/ckw109
[Indexed for MEDLINE]
Free PMC Article

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