Send to

Choose Destination
Health Promot Pract. 2016 Nov;17(6):793-801. Epub 2016 Jul 8.

The Power of Digital Storytelling as a Culturally Relevant Health Promotion Tool.

Author information

Fred Hutchinson Cancer Research Center, Seattle, WA, USA
University of Washington, Seattle, WA, USA.
Fred Hutchinson Cancer Research Center, Sunnyside, WA, USA.
Fred Hutchinson Cancer Research Center, Seattle, WA, USA University of Washington, Seattle, WA, USA.


Digital storytelling is an emergent method in health promotion. It addresses health inequities by combining technology with the voices of members of vulnerable, often underrepresented populations. The overall goal of this pilot project was to explore if digital storytelling could be a culturally relevant health promotion tool for Hispanics/Latinos to share their experiences with cancer, or other diseases. Promotores participated in a train-the-trainer workshop. Community members worked with trained promotores to create digital stories through community workshops. We conducted one-on-one interviews with digital story creators to elicit perspectives and assess their experience. One overarching theme among storytellers was the power of storytelling. Supporting subthemes that emerged in the interviews were (1) connection and communication, (2) lack of opportunities and barriers to telling stories, and (3) potential for disease prevention awareness and education. This study found digital storytelling to be culturally relevant for Hispanics/Latinos of Mexican origin. For these storytellers it was a uniquely valuable tool for sharing personal stories of overcoming or managing health issues. Participants found the digital story experience to be positive and beneficial. It provided a healing outlet to reflect on a difficult experience and find support within one's own community.


Hispanics/Latinos; digital storytelling; health disparities; health promotion tool; promotores; qualitative research

[Indexed for MEDLINE]
Free PMC Article

Supplemental Content

Full text links

Icon for Atypon Icon for PubMed Central
Loading ...
Support Center