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PLoS Med. 2016 Jun 14;13(6):e1001996. doi: 10.1371/journal.pmed.1001996. eCollection 2016 Jun.

Direct-to-consumer Marketing to People with Hemophilia.

Author information

1
Department of Neurology, Detroit Medical Center, Detroit, Michigan, United States of America.
2
Department of Internal Medicine, University of California, Los Angeles, Los Angeles, California, United States of America.
3
Department of Pharmacology and Physiology, Georgetown University Medical Center, Washington, District of Columbia, United States of America.

Abstract

Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.

PMID:
27299305
PMCID:
PMC4907439
DOI:
10.1371/journal.pmed.1001996
[Indexed for MEDLINE]
Free PMC Article

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