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Appetite. 2016 Aug 1;103:244-248. doi: 10.1016/j.appet.2016.04.025. Epub 2016 Apr 23.

Proximity of snacks to beverages increases food consumption in the workplace: A field study.

Author information

1
Department of Food Marketing, Erivan K. Haub School of Business, Saint Joseph's University, USA. Electronic address: ebaskin@sju.edu.
2
Department of Marketing, Yale School of Management, Yale University, USA.
3
Google, USA.

Abstract

In an effort to bolster employee satisfaction, many employers provide free snacks at the office. Unfortunately, keeping employees happy can conflict with the goal of keeping them healthy, since increased snacking at work can contribute to overeating and obesity. Building on the growing body of research in choice architecture, we tested one factor that might influence snack consumption without impacting satisfaction: the relative distance between snacks and beverages. In a large field study at Google, we measured snack consumption when snacks were closer to or farther from beverages. We found that employees who used the beverage station closer to the snack station were more likely to take a snack- the likelihood of snacking increased from 12% to 23% for men and from 13% to 17% for women when the beverage station closest to the snack station was used. These results imply that employers and even families could reduce snack consumption easily, cheaply, and without backlash, by increasing the relative distance between beverages and snacks.

KEYWORDS:

Choice architecture; Consumption; Field experiment; Nutrition; Obesity; Proximity; Snacking

PMID:
27112315
DOI:
10.1016/j.appet.2016.04.025
[Indexed for MEDLINE]

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