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J Adolesc Health. 2016 Jun;58(6):686-90. doi: 10.1016/j.jadohealth.2016.03.003. Epub 2016 Apr 12.

E-Cigarette Marketing Exposure Is Associated With E-Cigarette Use Among US Youth.

Author information

1
UT Health, The University of Texas Health Science Center at Houston, School of Public Health, Austin Regional Campus, Austin, Texas. Electronic address: dale.s.mantey@uth.tmc.edu.
2
UT Health, The University of Texas Health Science Center at Houston, School of Public Health, Austin Regional Campus, Austin, Texas.
3
Department of Kinesiology and Health Education, University of Texas at Austin, Austin, Texas.

Abstract

PURPOSE:

E-cigarettes are currently the most commonly used tobacco product among US youth. However, unlike conventional cigarettes, e-cigarettes are not subject to marketing restrictions. This study investigates the association between exposure to e-cigarette marketing and susceptibility and use of e-cigarettes in youth.

METHODS:

Data were obtained from the 2014 National Youth Tobacco Survey. Participants were 22,007 US middle and high school students. Multivariate logistic regression models assessed the relationship between e-cigarette marketing (internet, print, retail, and TV/movies) and current and ever use as well as susceptibility to use e-cigarettes among never e-cigarette users.

RESULTS:

Exposure to each type of e-cigarette marketing was significantly associated with increased likelihood of ever and current use of e-cigarettes among middle and high school students. Exposure was also associated with susceptibility to use of e-cigarettes among current nonusers. In multivariate models, as the number of channels of e-cigarette marketing exposure increased, the likelihood of use and susceptibility also increased.

CONCLUSIONS:

Findings highlight the significant associations between e-cigarette marketing and e-cigarette use among youth and the need for longitudinal research on these relationships.

KEYWORDS:

Adolescents; Advertising; Electronic cigarettes

PMID:
27080732
PMCID:
PMC4900536
DOI:
10.1016/j.jadohealth.2016.03.003
[Indexed for MEDLINE]
Free PMC Article

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