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Int J Public Health. 2016 Mar;61(2):225-36. doi: 10.1007/s00038-015-0764-x. Epub 2015 Nov 18.

Preferred flavors and reasons for e-cigarette use and discontinued use among never, current, and former smokers.

Author information

1
Department of Behavioral Sciences and Health Education, Emory University School of Public Health, 1518 Clifton Rd NE, Room 524, Atlanta, GA, 30322, USA. cjberg@emory.edu.

Abstract

OBJECTIVES:

To compare e-cigarette flavors preferred and reasons for use and discontinued use across never, current, and former e-cigarette users and cigarette smokers.

METHODS:

We recruited 1567 participants aged 18-34 years through Facebook ads targeting tobacco users and nonusers in August 2014 to complete an online survey. We assessed tobacco use, preferred flavors, and reasons for e-cigarette use and discontinued use.

RESULTS:

Our sample was 49 % male, 87 % White; 56 % current cigarette smokers; and 53 % e-cigarette users. Current e-cigarette users used an average of 20.9 days in the past 30 (SD = 11.7) and 55.2 puffs/day (SD = 37.3). Compared to never and current smokers, former smokers used e-cigarettes more frequently (p's <0.001). Among users and nonusers, the most preferred was fruit flavors, and the most commonly reported reason for e-cigarette use was "they might be less harmful than cigarettes". The most endorsed reason for discontinued e-cigarette use was "using other tobacco products instead". Never, current, and former smokers had distinct reasons for e-cigarette use and discontinued use and differed in flavor preferences.

CONCLUSIONS:

Regulating marketing and flavors may impact e-cigarette uptake by young adults.

KEYWORDS:

E-cigarettes; Harm reduction; Smoking cessation; Tobacco control; Tobacco marketing

PMID:
26582009
PMCID:
PMC4808473
[Available on 2017-03-01]
DOI:
10.1007/s00038-015-0764-x
[Indexed for MEDLINE]
Free PMC Article

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