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Sex Transm Dis. 2015 Nov;42(11):625-8. doi: 10.1097/OLQ.0000000000000349.

Creative Contributory Contests to Spur Innovation in Sexual Health: 2 Cases and a Guide for Implementation.

Author information

1
From the *STD Control Office, Guangdong Provincial Centers for Dermatology and STD Control, Guangzhou, China; †UNC Project-China, Guangzhou, China; ‡Social Entrepreneurship for Sexual Health (SESH) Program, Guangzhou, China; § University of California San Francisco, San Francisco, Ca; ¶Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, NC.

Abstract

Sexual health campaigns are often designed "top-down" by public health experts, failing to engage key populations. Using the power of crowdsourcing to shape a "bottom-up" approach, this note describes 2 creative contributory contests to enhance sexual health campaigns. We provide guidance for designing creative contributory contests to improve HIV and other sexually transmitted disease testing.

PMID:
26462186
PMCID:
PMC4610177
DOI:
10.1097/OLQ.0000000000000349
[Indexed for MEDLINE]
Free PMC Article

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