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J Pers Soc Psychol. 2016 Jan;110(1):55-75. doi: 10.1037/pspi0000037. Epub 2015 Oct 12.

Help to perpetuate traditional gender roles: Benevolent sexism increases engagement in dependency-oriented cross-gender helping.

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School of Psychological Sciences, Tel-Aviv University.
Psychology Department, Ben-Gurion University of the Negev.
Department of Social Psychology, Eötvös Loránd University.


Based on theorizing that helping relations may serve as a subtle mechanism to reinforce intergroup inequality, the present research (N = 1,315) examined the relation between benevolent sexism (i.e., a chivalrous yet subtly oppressive view of women) and helping. In cross-gender interactions, the endorsement of (Studies 1, 3, and 4) or exposure to (Study 2) benevolent sexism predicted (a) men's preference to provide women with dependency-oriented help (i.e., direct assistance) rather than tools for autonomous coping, and (b) women's preference to seek dependency-oriented help rather than tools for autonomous coping. Benevolent sexism did not predict men's and women's engagement in dependency-oriented helping relations in same-gender interactions. Studies 1 and 2 examined behavioral intentions in response to a series of hypothetical scenarios; Studies 3 and 4 examined actual behavior in tests of mathematical and logical ability, and pointed to assumed partner's expectations as a potential mediator. The converging evidence supports the hypothesis that benevolent sexism encourages engagement in cross-gender helping relations that perpetuate traditional gender roles.

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