There is a plethora of works on the origin and genesis of behavioral traditions in different animal species. Nevertheless, it still remains unclear as for which factors facilitate and which factors hinder the spreading those forms of behavior that are new for a population. Here, we present an analytical review on the topic, considering also the results of studies on 'culture' in animals and analyzing contradictions that arise when attempting to clarify the ethological mechanisms of cultural succession. The hypothesis of 'distributed social learning' is formulated, meaning that for spreading of complex behavioral stereotypes in a population the presence of few carriers of consistent stereotypes is enough under the condition that the rest of animals carry incomplete genetic programmes that start up these stereotypes. Existence of 'dormant' fragments of such programmes determines an inborn predisposition of their bearer to perform a certain sequence of acts. To complete the consistent stereotype, the simplest forms of social learning ('social alleviation') turn to be enough. The hypothesis is examined at the behavioral level and supported by experimental data obtained when studying the scenarios of hunting behavior development in ants Myrmica rubra L. It makes possible to explain the spreading of behavioral models in animal communities in a simpler way than cultural succession.