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Hum Nat. 2006 Mar;17(1):50-73. doi: 10.1007/s12110-006-1020-0.

Women's fertility across the cycle increases the short-term attractiveness of creative intelligence.

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Department of Psychology, UCLA, 405 Hilgard Avenue, 90095-1538, Los Angeles, CA.
University of New Mexico, USA.


Male provisioning ability may have evolved as a "good dad" indicator through sexual selection, whereas male creativity may have evolved partly as a "good genes" indicator. If so, women near peak fertility (midcycle) should prefer creativity over wealth, especially in short-term mating. Forty-one normally cycling women read vignettes describing creative but poor men vs. uncreative but rich men. Women's estimated fertility predicted their short-term (but not long-term) preference for creativity over wealth, in both their desirability ratings of individual men (r=.40, p<.01) and their forced-choice decisions between men (r=.46, p<.01). These preliminary results are consistent with the view that creativity evolved at least partly as a good genes indicator through mate choice.


Art; Business; Creativity, Female mate choice; Fertility; Good genes; Intelligence; Menstrual cycle; Mental fitness indicators; Ovulation; Psychological attractiveness; Wealth


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