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Addict Behav. 2016 Jan;52:123-5. doi: 10.1016/j.addbeh.2015.06.039. Epub 2015 Jun 23.

Communicating tobacco product harm: Compared to what?

Author information

1
Tobacco Control Research Branch, Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Rockville, MD, USA. Electronic address: kaufmana@mail.nih.gov.
2
Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Rockville, MD, USA.

Abstract

With the expansion of tobacco product options, a better understanding is needed of how information about the known and unknown risks of products is communicated to the public. Engaging in comparative processes is an common way for people to understand novel products, but the referent of comparison matters and can influence perceptions and behavior. This paper builds awareness of research from other disciplines, including decision science, marketing, and psychology, which can help inform research and tobacco control efforts.

KEYWORDS:

Communication; Comparison; Harm reduction; Product harm

PMID:
26162963
PMCID:
PMC4644478
DOI:
10.1016/j.addbeh.2015.06.039
[Indexed for MEDLINE]
Free PMC Article

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