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Clin Pediatr (Phila). 2015 Nov;54(13):1257-64. doi: 10.1177/0009922815574078. Epub 2015 Feb 24.

Reach Out and Eat: Food and Beverages Depicted in Books for Preschoolers.

Author information

1
University of California, Berkeley, Berkeley, CA, USA.
2
School of Public Health, University of California, Berkeley, Berkeley, CA, USA.
3
Department of Pediatrics, University of California, San Francisco, San Francisco, CA, USA PatelA@peds.ucsf.edu.

Abstract

OBJECTIVE:

To examine food and beverage depictions in books for preschoolers.

METHODS:

Books for preschoolers from Reach Out and Read (ROR; n = 42), public library (n = 27), and Publisher's Weekly booklists (n = 31) were examined for nutritive and empty-calorie food and beverage depictions.

RESULTS:

It was found that 66% of books depicted at least 1 food or beverage. More books depicted nutritive items than empty-calorie items (87.5% vs 54.7%, P < .001). There was a trend toward fewer empty-calorie depictions in ROR books than in other booklists. Yet nearly half of ROR books depicted at least 1 empty-calorie item. ROR books also accounted for 5 of 10 books with the most empty-calorie item depictions and 3 of 4 books with branding. With regard to messaging, approximately a third of books with the most empty-calorie depictions promoted unhealthy foods.

CONCLUSIONS:

When selecting books for ROR, it may be important to consider food and beverage depictions and messages.

KEYWORDS:

beverages; books; children; foods; nutrition

PMID:
25715825
PMCID:
PMC4547902
DOI:
10.1177/0009922815574078
[Indexed for MEDLINE]
Free PMC Article

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