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Ann Behav Med. 2015 Aug;49(4):594-604. doi: 10.1007/s12160-015-9691-6.

Do Young Adults Perceive That Cigarette Graphic Warnings Provide New Knowledge About the Harms of Smoking?

Author information

1
Department of Psychology, Washington State University Vancouver, 14204 NE Salmon Creek Ave, Vancouver, WA, 98686, USA, renee.magnan@vancouver.wsu.edu.

Abstract

BACKGROUND:

Although much research on graphic cigarette warnings has focused on motivational responses, little focus has been given to how much individuals learn from these labels.

PURPOSE:

This study aims to investigate whether graphic warnings provide greater perceived new knowledge of smoking consequences compared to text-only warnings, and to test a mediational model whereby perceived new knowledge promotes discouragement from smoking through its impact on worry.

METHODS:

In two studies, young adult smokers and nonsmokers (ages 18-25) evaluated graphic + text and corresponding text-only labels on perceived knowledge, worry about the harms addressed by the warning, and discouragement from smoking.

RESULTS:

Compared to text-only labels, graphic + text labels were rated as providing better understanding, more new knowledge, and being more worrisome and discouraging. Perceived new knowledge predicted greater discouragement from smoking directly and through worry.

CONCLUSIONS:

Graphic warnings may be more efficacious than text-based warnings in increasing knowledge and worry about harms, and discouragement from smoking.

PMID:
25697134
DOI:
10.1007/s12160-015-9691-6
[Indexed for MEDLINE]

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