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J Public Health (Oxf). 2016 Mar;38(1):163-9. doi: 10.1093/pubmed/fdv009. Epub 2015 Feb 16.

Mobile phone use and willingness to pay for SMS for diabetes in Bangladesh.

Author information

1
Center for Control of Chronic Diseases (CCCD), International Center for Diarrhoeal Disease Research, Bangladesh (Icddr,b), 68 Shaheed Tajuddin Ahmed Sarani, Mohakhali, Dhaka 1212, Bangladesh Center for International Health (CIH), Ludwig-Maximilians-Universität (LMU), Leopoldstraße 7, München 80802, Germany.
2
Diabetes Center, Diabetes Research Group, Medizinische Klinik und Poliklinik IV, Ludwig-Maximilians-Universität, München 80336, Germany.
3
Economic Evaluations, Helmholtz Zentrum München (GmbH), German Research Center for Environmental Health, Munich, Germany.
4
Centre for Applied Health Research and Delivery, Liverpool School of Tropical Medicine, Liverpool L3 5QA, UK.

Abstract

BACKGROUND:

Mobile phone SMS is increasingly used as a means of communication between patients and their healthcare providers in many countries of the world. We investigated mobile phone use and factors associated with willingness-to-pay (WTP) for diabetes SMS among patients with type 2 diabetes in Bangladesh.

METHODS:

As part of a randomized controlled study, in 515 patients with type 2 diabetes, socioeconomic status, mobile phone use, WTP for diabetes SMS, anthropometry and HbA1c were measured. Multivariate regression was used to identify factors associated with WTP.

RESULTS:

The median (interquartile range [IQR]) of WTP for diabetes SMS was 20 (45) Bangladesh Taka (BDT) (1 BDT = 0.013 US$). WTP was significantly higher for males [OR 2.4, 95% CI (1.0-5.7)], patients with household income >50 000 BDT [4.6 (1.1-20.4)] and those with primary education [5.6 (1.2-26.6)] and secondary and higher education [5.2 (1.4-19.6)].

CONCLUSIONS:

The high proportion of mobile phone use and WTP for diabetes SMS are encouraging as possible strategy to use such technologies and deserve further evaluation.

KEYWORDS:

chronic disease; diabetes; economics; mobile phone; short message services (SMS); willingness to pay

PMID:
25687131
DOI:
10.1093/pubmed/fdv009
[Indexed for MEDLINE]

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