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Health Educ Res. 2015 Feb;30(1):87-97. doi: 10.1093/her/cyu067. Epub 2014 Dec 11.

Exploring the potential for a mass media campaign to influence support for a ban on tobacco promotion at the point of sale.

Author information

1
Public Health Policy Research Program, RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709-2194, USA janeallen@rti.org.
2
Public Health Policy Research Program, RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709-2194, USA.

Abstract

This study explores whether exposure to advertisements that focus on the negative effects of tobacco industry advertising and promotion at the point of sale (anti-POS advertising) influence: (i) attitude toward POS advertising; (ii) perceived impact of POS advertising on youth smoking; and (iii) support for a ban on tobacco promotion at the POS among adult non-smokers in New York. Data are from a split-sample, experimental study, using an online media tracking survey with embedded TV, radio and print advertising. Exposure to anti-POS advertising was associated with higher odds of holding a negative attitude toward POS advertising (OR 2.43, P < 0.001) and support for a ban on tobacco promotion at the POS (OR 1.77, P < 0.05), but not with perceived impact of POS tobacco advertisements on youth smoking. Findings suggest the possibility that a mass media campaign could be used to influence public attitude toward POS advertising and support for a ban on tobacco promotion at the POS.

PMID:
25503377
DOI:
10.1093/her/cyu067
[Indexed for MEDLINE]

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