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Am J Prev Med. 2015 Mar;48(3):318-25. doi: 10.1016/j.amepre.2014.10.011. Epub 2014 Dec 10.

A cost-effectiveness analysis of the first federally funded antismoking campaign.

Author information

1
Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion. Electronic address: iip5@cdc.gov.
2
Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion.
3
RTI International, Research Triangle Park, North Carolina.
4
Office of the Associate Director for Policy , Office of the Director, CDC, Atlanta, Georgia.

Abstract

BACKGROUND:

In 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts.

PURPOSE:

Cost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency's perspective.

METHODS:

Estimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) gained by Tips were estimated.

RESULTS:

Tips saved about 179,099 QALYs and prevented 17,109 premature deaths in the U.S. With the campaign cost of roughly $48 million, Tips spent approximately $480 per quitter, $2,819 per premature death averted, $393 per LY saved, and $268 per QALY gained.

CONCLUSIONS:

Tips was not only successful at reducing smoking-attributable morbidity and mortality but also was a highly cost-effective mass media intervention.

PMID:
25498550
PMCID:
PMC4603744
DOI:
10.1016/j.amepre.2014.10.011
[Indexed for MEDLINE]
Free PMC Article

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