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PLoS One. 2014 Sep 29;9(9):e108579. doi: 10.1371/journal.pone.0108579. eCollection 2014.

Cognitive dissonance resolution is related to episodic memory.

Author information

1
INSERM, U 1127, F-75013, Paris, France; CNRS, UMR 7225, F-75013, Paris, France; Sorbonne Universités, UPMC Univ Paris 06, UMRS 1127, F-75013, Paris, France; Institut du Cerveau et de la Moelle épinière, ICM, PICNIC Lab, F-75013, Paris, France; Ben-Gurion University of the Negev, Department of Brain and Cognitive Science, Beer-Sheva, Israel.
2
INSERM, U 1127, F-75013, Paris, France; CNRS, UMR 7225, F-75013, Paris, France; Sorbonne Universités, UPMC Univ Paris 06, UMRS 1127, F-75013, Paris, France; Institut du Cerveau et de la Moelle épinière, ICM, PICNIC Lab, F-75013, Paris, France.
3
INSERM, U 1127, F-75013, Paris, France; CNRS, UMR 7225, F-75013, Paris, France; Sorbonne Universités, UPMC Univ Paris 06, UMRS 1127, F-75013, Paris, France; Institut du Cerveau et de la Moelle épinière, ICM, PICNIC Lab, F-75013, Paris, France; AP-HP, Groupe hospitalier Pitié-Salpêtrière, Department of Neurophysiology, CHU Pitié-Salpétrière, Paris, France; AP-HP, Groupe hospitalier Pitié-Salpêtrière, Department of Neurology, CHU Pitié-Salpétrière, Paris, France; Sorbonne Universités, UPMC Univ Paris 06, Faculté de Médecine Pitié-Salpêtrière, Paris, France.

Abstract

The notion that our past choices affect our future behavior is certainly one of the most influential concepts of social psychology since its first experimental report in the 50 s, and its initial theorization by Festinger within the "cognitive dissonance" framework. Using the free choice paradigm (FCP), it was shown that choosing between two similarly rated items made subjects reevaluate the chosen items as more attractive and the rejected items as less attractive. However, in 2010 a major work by Chen and Risen revealed a severe statistical flaw casting doubt on most previous studies. Izuma and colleagues (2010) supplemented the traditional FCP with original control conditions and concluded that the effect observed could not be solely attributed to this methodological flaw. In the present work we aimed at establishing the existence of genuine choice-induced preference change and characterizing this effect. To do so, we replicated Izuma et al.' study and added a new important control condition which was absent from the original study. Moreover, we added a memory test in order to measure the possible relation between episodic memory of choices and observed behavioral effects. In two experiments we provide experimental evidence supporting genuine choice-induced preference change obtained with FCP. We also contribute to the understanding of the phenomenon by showing that choice-induced preference change effects are strongly correlated with episodic memory.

PMID:
25264950
PMCID:
PMC4180931
DOI:
10.1371/journal.pone.0108579
[Indexed for MEDLINE]
Free PMC Article

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