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Curr Biol. 2014 Sep 22;24(18):R867-R871. doi: 10.1016/j.cub.2014.07.040.

Behavioral economics.

Author information

1
HSS 228-77 Caltech, Pasadena CA 91125, USA. Electronic address: camerer@hss.caltech.edu.

Abstract

Behavioral economics uses evidence from psychology and other social sciences to create a precise and fruitful alternative to traditional economic theories, which are based on optimization. Behavioral economics may interest some biologists, as it shifts the basis for theories of economic choice away from logical calculation and maximization and toward biologically plausible mechanisms.

PMID:
25247364
DOI:
10.1016/j.cub.2014.07.040
[Indexed for MEDLINE]
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