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Psychol Rep. 2014 Aug;115(1):75-90. doi: 10.2466/01.14.PR0.115c15z0. Epub 2014 Jul 25.

Online bartering motivations.

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1 Department of Business and Management Chien Hsin University of Science and Technology, Taiwan.


This study examined the role of enjoyment in people's decision to barter online. A survey in barter BBS/discussion forums and websites collected data from 135 participants (30 men, 105 women; 71% in the age group of 21-30 years) who barter online. To test a modification of the Expectation Confirmation Model, perceived enjoyment, confirmation of expectations, perceived usefulness, satisfaction, and continuance intention were measured. The data analysis showed that the expanded ECM had good explanatory power, with all paths supported except for perceived usefulness-satisfaction. In the proposed model, 33.1% of the variance in continuance intentions was predicted by the independent variables. Thus, the expanded ECM can provide supplementary information that is relevant for understanding continued online bartering usage. Barter website managers may encourage users' intentions to continue using these websites by emphasizing enjoyable aspects of online bartering.

[Indexed for MEDLINE]

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