Format

Send to

Choose Destination
Alcohol Alcohol. 2014 Sep-Oct;49(5):563-71. doi: 10.1093/alcalc/agu034. Epub 2014 Jun 12.

The relationships between alcohol source, autonomy in brand selection, and brand preference among youth in the USA.

Author information

1
Department of Community Health Sciences, Boston University School of Public Health, 801 Massachusetts Avenue, Boston, MA 02118, USA sprobert@bu.edu.
2
Department of Community Health Sciences, Boston University School of Public Health, 801 Massachusetts Avenue, Boston, MA 02118, USA.
3
Department of Community Health Sciences and Section of General Internal Medicine, Boston University Schools of Medicine and Public Health, 801 Massachusetts Avenue, Boston, MA 02118, USA.
4
Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, 624 West Broadway, Room 292, Baltimore, MD 21205, USA.

Abstract

AIMS:

We aimed to describe the sources from which youth in the USA commonly obtain alcohol, their role in selecting the brands they drink and the relationship of these variables to their indicated alcohol brand preferences.

METHODS:

We recruited 1031 underage drinkers in the age range of 13-20 through an internet panel managed by Knowledge Networks. Respondents completed an online survey assessing their recent brand-specific alcohol use, the source of their most recently consumed alcohol and whether the respondent or another person selected the brand they drank.

RESULTS:

Alcohol sources were more often passive than transactional. Nearly equal proportions of youth reported that they did versus did not choose the brand of their most recent drink. Analysis revealed that the brand preferences of passive versus active source drinkers were highly similar, as were the brand preferences of respondent versus non-respondent choice drinkers. Stratification of respondents by age did not significantly change these results.

CONCLUSION:

Our findings suggest that youth are consuming a homogenous list of preferred brands regardless of the source of their most recently obtained alcohol or who selected the brand they drank.

PMID:
25113176
PMCID:
PMC4128668
DOI:
10.1093/alcalc/agu034
[Indexed for MEDLINE]
Free PMC Article

Supplemental Content

Full text links

Icon for Silverchair Information Systems Icon for PubMed Central
Loading ...
Support Center