Format

Send to

Choose Destination
Patient Educ Couns. 2014 Nov;97(2):239-43. doi: 10.1016/j.pec.2014.07.009. Epub 2014 Jul 17.

Process evaluation of a mHealth program: lessons learned from Stop My Smoking USA, a text messaging-based smoking cessation program for young adults.

Author information

1
Center for Innovative Public Health Research, San Clemente, USA. Electronic address: Michele@InnovativePublicHealth.org.
2
Department of Family Medicine, University of Colorado Denver School of Medicine, Aurora, USA.
3
Center for Innovative Public Health Research, San Clemente, USA.
4
Department of Family and Preventive Medicine, University of California, San Diego, San Diego, USA.

Abstract

OBJECTIVE:

Report lessons learned in an RCT of Stop My Smoking (SMS) USA, a mHealth smoking cessation program for young adult smokers.

METHODS:

164 18-24-year-olds were recruited nationally, online in 2011. Program evaluation data were provided at 12-week post-Quit Day.

RESULTS:

(1) Inviting participants to complete a brief text messaging survey and then asking them to complete a longer online survey resulted in the highest response rate (89%). (2) The positive tone of program messages was the most commonly noted program strength. (3) Suggested improvements included more social connectivity and additional assistance overcoming stressful situations. (4) Half of intervention participants moved through the program linearly and half went through various paths that reflected multiple relapses. Suggestions to use pharmacotherapy resulted in 22% of heavy smokers to utilize it.

CONCLUSION:

Participant feedback provided concrete ways in which this and other young adult-focused interventions can improve messaging and program features to be even more salient.

PRACTICE IMPLICATIONS:

Future young adult mHealth interventions could: Integrate models that are flexible to different "paths" of behavior change; address stressful life events directly and comprehensively; integrate proactive messaging that promotes pharmacotherapy options; and use text messaging as a gateway to longer online surveys.

KEYWORDS:

Hard-to-reach populations; Intervention features; Smoking cessation; Text messaging; Young adults; mHealth

PMID:
25103183
PMCID:
PMC4254346
DOI:
10.1016/j.pec.2014.07.009
[Indexed for MEDLINE]
Free PMC Article

Supplemental Content

Full text links

Icon for Elsevier Science Icon for PubMed Central
Loading ...
Support Center