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Health Place. 2014 Sep;29:124-31. doi: 10.1016/j.healthplace.2014.06.006. Epub 2014 Aug 1.

Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the U.S. media markets.

Author information

1
Health Policy and Administration, School of Public Health and Institute for Health Research and Policy, University of Illinois at Chicago, USA. Electronic address: powelll@uic.edu.
2
Institute for Health Research and Policy, University of Illinois at Chicago, USA.
3
Perelman School of Medicine, University of Pennsylvania, USA.

Abstract

Obesity prevalence and related health burdens are greater among U.S. racial/ethnic minority and low-income populations. Targeted advertising may contribute to disparities. Designated market area (DMA) spot television ratings were used to assess geographic differences in child/adolescent exposure to food-related advertisements based on DMA-level racial/ethnic and income characteristics. Controlling for unobserved DMA-level factors and time trends, child/adolescent exposure to food-related ads, particularly for sugar-sweetened beverages and fast-food restaurants, was significantly higher in areas with higher proportions of black children/adolescents and lower-income households. Geographically targeted TV ads are important to consider when assessing obesity-promoting influences in black and low-income neighborhoods.

KEYWORDS:

Income disparities; Media markets; Racial/ethnic disparities; Television advertising

PMID:
25086271
PMCID:
PMC4501500
DOI:
10.1016/j.healthplace.2014.06.006
[Indexed for MEDLINE]
Free PMC Article

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