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N Engl J Med. 2014 Feb 13;370(7):595-7. doi: 10.1056/NEJMp1314638.

"Misfearing"--culture, identity, and our perceptions of health risks.

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  • 1From the Philadelphia Veterans Affairs Medical Center and the Robert Wood Johnson Foundation Clinical Scholars Program, University of Pennsylvania, Philadelphia.


Despite knowing that heart disease kills more women each year than all cancers combined, most women fear breast cancer far more - and their health-related behavior reflects this difference. If our sense of risk is less about fact than about feeling, how do we adjust it?

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