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Subst Use Misuse. 2014 Jun;49(7):779-82. doi: 10.3109/10826084.2014.880177. Epub 2014 Feb 5.

The frequency of company-sponsored alcohol brand-related sites on Facebook™-2012.

Author information

1
1Community Health Sciences Department, Boston University School of Public Health, Boston, Massachusetts, USA.

Abstract

BACKGROUND:

This research provides an estimate of the frequency of company-sponsored alcohol brand-related sites on Facebook™.

OBJECTIVES:

We conducted a systematic overview of the extent of alcohol brand-related sites on Facebook™ in 2012.

METHODS:

We conducted a 2012 Facebook™ search for sites specifically related to 898 alcohol brands across 16 different alcoholic beverage types. Descriptive statistics were produced using Microsoft SQL Server.

RESULTS:

We identified 1,017 company-sponsored alcohol-brand related sites on Facebook™.

CONCLUSIONS:

Our study advances previous literature by providing a systematic overview of the extent of alcohol brand sites on Facebook™.

PMID:
24499464
PMCID:
PMC4410775
DOI:
10.3109/10826084.2014.880177
[Indexed for MEDLINE]
Free PMC Article

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