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Prev Med. 2014 Mar;60:3-9. doi: 10.1016/j.ypmed.2013.11.001. Epub 2013 Dec 7.

The impact of product information and trials on demand for smokeless tobacco and cigarettes: evidence from experimental auctions.

Author information

1
Department of Economics, Susquehanna University, 514 University Avenue, Selinsgrove, PA 17870-1025, USA.
2
Department of Health Behavior, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo NY 14263.
3
Department of Health Promotion, Education, and Behavior, School of Public Health, University of South Carolina, Columbia, SC, USA; Centro de Investigaciones en Salud Poblacional, Instituto Nacional de Salud Publica, Cuernavaca, Mexico.
4
Center for Health Research, Geisinger Health System, Danville PA, 17822; Department of Health Policy & Administration, The Pennsylvania State University, University Park, PA, 16802.

Abstract

INTRODUCTION:

Epidemiological and toxicological evidence suggests lower risk of smokeless tobacco (ST) products compared to cigarettes. Less is known, however, about consumer perceptions and use of novel forms of ST, including snus and dissolvable tobacco.

METHODS:

In this study, we conducted in-person experimental auctions in Buffalo, NY, Columbia, SC, and Selinsgrove, PA with 571 smokers to test the impact of information and product trials on smokers' preferences. Auctions were conducted between November 2010-November 2011.

RESULTS:

We found no evidence of an impact of product trials on demand in our auctions. Anti-ST information increased demand for cigarettes when presented alone, but when presented with pro-ST information it decreased demand for cigarettes. It did not decrease demand for ST products. Anti-smoking information increased demand for ST products, but did not affect cigarette demand.

CONCLUSIONS:

These findings suggest that credible and effective communications about tobacco harm reduction should reinforce the negative effects of smoking.

KEYWORDS:

Communications; Experimental auctions; Information; Smokeless tobacco

PMID:
24321456
PMCID:
PMC4309363
DOI:
10.1016/j.ypmed.2013.11.001
[Indexed for MEDLINE]
Free PMC Article

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