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Am J Health Behav. 2014 Jan;38(1):103-13. doi: 10.5993/AJHB.38.1.11.

Estimating demand for alternatives to cigarettes with online purchase tasks.

Author information

1
Department of Health Behavior, Roswell Park Cancer Institute, Buffalo, NY, USA. Connor@RoswellPark.org.

Abstract

OBJECTIVES:

To explore how advertising affects demand for cigarettes and potential substitutes, including snus, dissolvable tobacco, and medicinal nicotine.

METHODS:

A Web-based experiment randomized 1062 smokers to see advertisements for alternative nicotine products or soft drinks, then complete a series of purchase tasks, which were used to estimate demand elasticity, peak consumption, and cross-price elasticity (CPE) for tobacco products.

RESULTS:

Lower demand elasticity and greater peak consumption were seen for cigarettes compared to all alternative products (p < .05). CPE did not differ across the alternative products (p ≤ .03). Seeing relevant advertisements was not significantly related to demand.

CONCLUSIONS:

These findings suggest significantly lower demand for alternative nicotine sources among smokers than previously revealed.

PMID:
24034685
PMCID:
PMC3776309
DOI:
10.5993/AJHB.38.1.11
[Indexed for MEDLINE]
Free PMC Article

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