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Subst Use Misuse. 2013 Dec;48(14):1475-84. doi: 10.3109/10826084.2013.793716. Epub 2013 Aug 23.

Alcohol brand references in U.S. popular music, 2009-2011.

Author information

1
1Department of Community Health Sciences, Boston University School of Public Health , Boston, Massachusetts , USA.

Abstract

This study aimed to assess the prevalence and context of alcohol brand references in popular music. Billboard Magazine year-end charts from 2009 to 2011 were used to identify the most popular songs in four genres: Urban, Pop, Country, and Rock. Of the 720 songs, 23% included an alcohol mention, and 6.4% included an alcohol brand mention. Songs classified as Urban had the highest percentage of alcohol mentions and alcohol brand mentions. The context associated with alcohol brand mentions was almost uniformly positive or neutral. Public health efforts may be necessary to reduce youth exposure to these positive messages about alcohol use.

PMID:
23971875
PMCID:
PMC3830686
DOI:
10.3109/10826084.2013.793716
[Indexed for MEDLINE]
Free PMC Article

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