Send to

Choose Destination
Stud Health Technol Inform. 2013;194:195-201.

Using personas as an intermediate construct in the development of tailored messages: a case study.

Author information

Department of Medical Informatics, Academic Medical Center, Amsterdam, The Netherlands.


Tailoring health education messages to patients' preferences for message style is believed to increase patients' susceptibility to the given advice. This paper presents a persona-centered approach towards creating tailored health messages for chronically ill patients. A case study of tailoring messages to the preferences of patients with coronary heart disease illustrates the approach and shows the need for patient-centered data collection so that personas reflect patients' preferences. Based on these personas, a manageable set of tailored messages can be created in a step-by-step approach.

[Indexed for MEDLINE]

Supplemental Content

Full text links

Icon for IOS Press
Loading ...
Support Center