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Occup Ther Health Care. 1989;6(1):87-99. doi: 10.1080/J003v06n01_08.

Health promotion.

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1
Assistant Vice-President, Therapy Management Innovations.

Abstract

This article will describe a marketing model for the development of a role for occupational therapy in the industrial market. Health promotion activities are used as a means to diversify existing revenue bases by establishing new referral sources in industry. The technique of need satisfaction -selling or marketing one's services to a customer based on needs expressed by the customer - is reviewed, and implementation of this approach is described from two settings, one in psychiatry and the other in rehabilitation.

PMID:
23931082
DOI:
10.1080/J003v06n01_08

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