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Conscious Cogn. 2013 Sep;22(3):779-87. doi: 10.1016/j.concog.2013.04.016. Epub 2013 May 28.

Putting yourself in the skin of a black avatar reduces implicit racial bias.

Author information

1
Universitat de Barcelona, Event Lab, Facultat de Psicologia, Campus de Mundet - Edifici Teatre, Passeig de la Vall d'Hebron 171, 08035 Barcelona, Spain. Electronic address: tpeck@cs.duke.edu.

Abstract

Although it has been shown that immersive virtual reality (IVR) can be used to induce illusions of ownership over a virtual body (VB), information on whether this changes implicit interpersonal attitudes is meager. Here we demonstrate that embodiment of light-skinned participants in a dark-skinned VB significantly reduced implicit racial bias against dark-skinned people, in contrast to embodiment in light-skinned, purple-skinned or with no VB. 60 females participated in this between-groups experiment, with a VB substituting their own, with full-body visuomotor synchrony, reflected also in a virtual mirror. A racial Implicit Association Test (IAT) was administered at least three days prior to the experiment, and immediately after the IVR exposure. The change from pre- to post-experience IAT scores suggests that the dark-skinned embodied condition decreased implicit racial bias more than the other conditions. Thus, embodiment may change negative interpersonal attitudes and thus represent a powerful tool for exploring such fundamental psychological and societal phenomena.

KEYWORDS:

Body ownership; Embodiment; IAT; Implicit Association Test; Racial bias; Virtual environment; Virtual reality

PMID:
23727712
DOI:
10.1016/j.concog.2013.04.016
[Indexed for MEDLINE]
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