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Ann Behav Med. 2013 Aug;46(1):96-106. doi: 10.1007/s12160-013-9480-z.

Increasing screening intentions for oral and pharyngeal cancer.

Author information

1
Department of Community Dentistry and Behavioral Science, Southeast Center for Research to Reduce Disparities in Oral Health, University of Florida, Gainesville, FL 32610-32608, USA. hlogan@dental.ufl.edu

Abstract

BACKGROUND:

Oral and pharyngeal cancer is a serious health threat that goes unnoticed by most people. Increasing screenings for oral and pharyngeal cancer is essential to achieving early detection when the disease is most treatable.

PURPOSE:

We tested the effectiveness of a media campaign designed to increase intentions to seek an oral and pharyngeal cancer screening. We further examined whether concern and knowledge of oral and pharyngeal cancer mediated screening intentions.

METHODS:

Participants in the intervention condition received messages on posters, handheld fans, pamphlets, and magnets displayed on the sides of cars or trucks. Participants in the intervention and comparison conditions (N = 1,790) were surveyed prior to and after the intervention.

RESULTS:

Intervention participants reported greater intentions to seek free oral and pharyngeal cancer screenings. Concern about oral and pharyngeal cancer partially mediated the effect whereas knowledge did not.

CONCLUSIONS:

Our media campaign successfully increased screening intentions by heightening concerns.

PMID:
23479338
PMCID:
PMC3706731
DOI:
10.1007/s12160-013-9480-z
[Indexed for MEDLINE]
Free PMC Article
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