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Perception. 2012;41(8):988-90.

Dividing a fixed portion into more pieces leads to larger portion size estimates of JELL-O squares.

Author information

1
Department of Psychology, Clemson University, Clemson, SC 29634, USA.

Abstract

How visual qualities of a food impact perceptions of the amount of food present and consumed have been studied. Previous research has investigated many factors affecting these perceptions, including the height of a glass, the size of a serving bowl, and other food intake cues. We investigated how the number of pieces a serving is divided into impacts perceptions of the amount of food present and consumed. Results indicate that dividing a fixed portion into a greater number of pieces leads people to perceive a greater amount of food in the serving.

PMID:
23362675
PMCID:
PMC4485446
DOI:
10.1068/p7199
[Indexed for MEDLINE]
Free PMC Article

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