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Gac Med Mex. 2012 Sep-Oct;148(5):438-47.

[Internet social networks tobacco outreach: the clinical experience against tobacco of the General Hospital of Mexico "Eduardo Liceaga"].

[Article in Spanish]

Author information

1
Clínica Contra el Tabaquismo, Hospital General de México, Mexico.

Abstract

Mass communication is essential to social harmony and for the dissemination of ideas and ways of life.

OBJECTIVE:

understanding the impact of social networking to complete health communication microblogging and dissemination of tobacco control and describe its scope and limitations.

METHODS:

they opened accounts on Facebook and Twitter Wall recording activity, messages and papers presented at the January 2010 period through September 2011 in the profiles of both accounts.

RESULTS:

1,694 there were friends, 707 men and 987 women plus 814 institutions and 77 followers Facebook Twitter followers, having both a greater response between 20-40 years of age in different social levels, with similar characteristics and results of operation as models of counter-advertising to quit smoke and effective with good impact on the measures related to treatment and harm to health caused by smoking, it was shown that the non-professional population has a high interest in these themes.

CONCLUSIONS:

we suggest that the cost-effectiveness of these programs should be evaluated, and improved future programs should be considered also for selected universal smoking cessation programs indicated by activist via the internet.

PMID:
23128885
[Indexed for MEDLINE]
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