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Am J Health Promot. 2012 Nov-Dec;27(2):69-70. doi: 10.4278/ajhp.120711-CIT-338.

Rebranding exercise: there's an app for that.

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1
University of Colorado Boulder, 80309-0345, USA. courtney.stevens@colorado.edu

Abstract

Historically, the approach of promoting exercise by emphasizing its effects on long-term health has predominated. Despite this tradition, there is no strong empirical support for such an approach. Recent work has argued that exercise suffers from a "branding problem" and efforts to promote exercise may be better served by switching the focus from the long-term benefits of exercise that improve health, to the immediate benefits of exercise that enhance quality of life. One way to disseminate and reinforce this message could be through a smartphone application designed to monitor daily improvements on quality of life constructs correlated with exercise participation.

PMID:
23113774
DOI:
10.4278/ajhp.120711-CIT-338
[Indexed for MEDLINE]
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