PIP: There is not much research done on US television's portrayal of sex and its relation to teenage attitudes and sex behavior. What has been done is on marital fidelity, gender roles, and rape myths. Sexuality taboos have created research problems. Future research should include longitudinal studies. These should use sex behavior as a dependent variable and focus on correlational and causal questions. Blacks, Hispanics, and Native Americans should be included in future research. Research should address the decision-making process within the television industry. A "consortium" of researchers from different disciplines should be used. Health professionals and the television industry should talk. Key people in professional organizations should have this dialog with the television industry. Press releases should be sent to key industry publications. The study group recommends a 6-12 month "sabbatical" wherein television and health professionals could work in each others' settings. There is a restriction on the advertising of contraceptive in the networks. Condoms can be promoted for disease protection, but not for birth control. Prescription products can't be advertised. Generic contraceptive advertisement should be created. Products could be advertised in magazines, too. Guidelines should be set up for television advertising. It is not possible to predict which hours adolescents will be watching television anymore. Critical viewing skills should be taught in "media literacy" curricula for "early and middle" adolescents.