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J Med Libr Assoc. 2012 Jul;100(3):197-204. doi: 10.3163/1536-5050.100.3.010.

The Internet and health information: differences in pet owners based on age, gender, and education.

Author information

1
Colorado State University, 1601 Campus DeliveryFort Collins, CO 80523, USA. Lori.kogan@colostate.edu

Abstract

OBJECTIVE:

The research assessed the attitudes and behaviors of pet owners pertaining to online search behavior for pet health information.

METHODS:

A survey was conducted with a random sample of pet owners drawn from two US metropolitan areas and surrounding cities. Participating clinics were chosen randomly, and each participating clinic was asked to distribute 100 surveys to their clients until all surveys were disbursed.

RESULTS:

Although some perceptions and behaviors surrounding the use of the Internet for pet health information differ based on gender, age, or education level of pet owners, there are many aspects in which there are no differences based on these demographics.

CONCLUSIONS:

Results of the study suggest that closer examination of the common perception that gender, age, or education level has an effect on Internet behavior as it relates to veterinary medicine is required. Recommendations are made pertaining to the growing presence of the Internet and its impact on veterinary medicine.

PMID:
22879809
PMCID:
PMC3411254
DOI:
10.3163/1536-5050.100.3.010
[Indexed for MEDLINE]
Free PMC Article
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