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Salud Publica Mex. 2012 Jun;54(3):204-12.

[Tobacco advertising and promotions: changes in reported exposure in a cohort of Mexican smokers].

[Article in Spanish]

Author information

1
Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México. rphernandez@insp.mx

Abstract

OBJECTIVE:

To determine in a population-based sample of smokers the level exposure to tobacco industry marketing through different channels before and after their restriction through the General Tobacco Control Law of 2008.

MATERIALS AND METHODS:

Data were analyzed from a cohort of adult smokers from four Mexican cities who were surveyed in 2007 and 2008. GEE models were estimated for each indicator of advertising and promotion exposure.

RESULTS:

Increases were found in report of receiving free samples of tobacco (3.7-8.1%), branded clothing (3.6-6.4%), noticing tobacco industry sponsored events (1.9-4.7%) and noticing ads in bars (21.4-28%). Noticing outdoor advertising decreased over this time (54.7 a 47.2%).

CONCLUSIONS:

Our findings confirm tobacco industry shifting of marketing efforts when advertising and promotion bans are not comprehensive. There is a need to monitor compliance with marketing bans while working to make them comprehensive.

PMID:
22689158
PMCID:
PMC4574622
DOI:
10.1590/s0036-36342012000300002
[Indexed for MEDLINE]
Free PMC Article

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